- Start date: 14 February 2019
- End date: 13 February 2024
- Funder: ESRC/ICSSR
- Value: £5 Million
- Primary investigator: Professor Mark Birkin
The Consumer Data Research Centre (CDRC) provides access to transactional data ranging from smart tickets and healthy lifestyles to household energy and retail spending. It supports research teams who are seeking a more refined understanding of consumer decision-making, lifestyles and behaviour, and its relevance to policy-making in addition to academic enquiry.
ESRC centres are major ESRC strategic investments, funded at £2.5-10 million (100% full Economic Costs (fEC)) over five years. ESRC typically funds these investments, as standard, at 80% fEC.
In addition to taking forward an ambitious research agenda and making significant economic or societal impact, centres add value by increasing research infrastructure, building capacity, encouraging interdisciplinary working in social science and beyond, and enabling research collaboration in the UK and internationally. In 2017 ESRC announced some changes in the funding model for centres following an internal policy review.
This review recognised the strategic value of ESRC centres as beacons of research excellence, with high impact nationally and internationally. Centres also have a distinct role in supporting the development of early career researchers and building new research capacity and infrastructure.