Victoria Jenneson

Victoria Jenneson


I completed my undergraduate degree in Nutrition at the University of Leeds in 2014, during which I undertook a year in industry. My placement year at Glaxo SmithKline was my first exposure to the food industry and sparked my interest in the role that food production and availability plays in the nutritional health of populations. 

After this, I worked at national charity, Heart Research UK. Here, my work in health promotion, encompassing both generic and individually tailored advice, led me to pursue my interest in public health and highlighted the importance of sharing research outputs with practitioners and grass roots organisations. I then went on to study for a Masters in Public Health, broadening my knowledge of health research and practice. My time of the course was instrumental in my decision to pursue my academic career, through which I hope to improve population health and reduce social dietary inequalities through nutritional knowledge.

I am currently part of the ESRC's Centre for Data Analytics and Society CDT programme, where I am in my second year of an integrated MSc and PhD programme. 


Research interests

Supervised by Dr Michelle Morris, my PhD research is supported by a national UK supermarket partner and aims to investigate the use of supermarket loyalty card transaction data in population dietary surveillance.

I will use spatial analysis techniques to understand dietary differences in the population at a fine geographic scale, allowing for exploration of demographic and socio-economic dietary variance.

My research has a strong methodological focus and will incorporate a validation study to understand how transaction data compares with traditional self-reported dietary mesures, using the myfood24 tool. 

This multi-disciplinary project spans the disciplines of Geography, Nutrition and Data Science, using a secondary big data approach to enhance understanding of current dietary intake in the UK. I feel that projects such as mine contribute exciting steps towards the interdisciplinarity which is required in order to take on the substantial problems of overnutrition, obesity and the associated comorbidities faced by developed countries. 



  • Masters in Public Health (MPH), University of York
  • BSc Nutrition, University of Leeds

Research groups and institutes

  • Centre for Spatial Analysis and Policy