Before staring the Phd study,Sophia Xu was a research assistant in the Department of Social Science of the Education University of Hong Kong.Sophia received her Bachelor of Tourism Management from Hainan University and Master of Sustainble tourism from the Chinese University of Hong Kong in 2013 and 2014 respectively.From 2015 to 2017,Sophia participated the post-earthquake ecotourism development of the Wolong National Nature Reserve, Sichuan and she helped to develop an Ecotourism Accreditation and Certification System (EACS) for the tourism development of the reserve.In 2018,She was invited to join the China Rainforest National Park Reaserch Institue eastablishment ceremony and China National Park high-end forum.
Her research interests focus on sustainable tourism development,particular emphasis on nature-based tourism in protected areas, environmental education, and environmental conservation.However,her Phd study mainly focuses on the impact of Internet(User-created-content) on tourism industry.
- Tourism marketing
- Sustainable tourism
- Nature-based tourism
- Protected areas management
- Environmental education and training