Should we let supermarkets know who we are in return for better deals?

Dr Andy Newing reflects on the recently published Competition and Markets Authority (CMA) review of loyalty pricing by supermarkets.

The review found that shoppers can save up to 25% on their weekly shop using ‘loyalty pricing’ – discounts available only to their loyalty card holders.

However, not all shoppers use loyalty schemes: 2 million households could miss out on discounts due to privacy concerns.

What do supermarkets know about us, and do discounts make it worth signing up for loyalty cards?

Dr Newing explores these questions following the CMA’s review of loyalty pricing in the grocery sector.

Read ‘Should we let supermarkets know who we are in return for better deals?’ on Medium.