Choice Modelling and Stated Choice Survey Design

Course overview

This one week course, run by the Choice Modelling Centre (CMC) at the University of Leeds, will provide delegates with an in-depth introduction to basic and advanced choice modelling and stated choice survey design.

Taught by experts from the University of Leeds and the University of Sydney Business School, the course will consist of a mixture of lectures, computer practicals (using R and Ngene), and detailed case studies. Bringing together expertise from fields as diverse as transport, health, marketing and environmental economics, the course will cover all the steps required for successful choice modelling analyses, from inception via survey design and data collection to modelling, analysis, interpretation and implementation.

After taking this course, the participant will be able to design a stated choice survey, analyse stated or revealed choice data by estimating widely used discrete choice models, and interpret behavioural results. By letting participants do hands-on exercises with popular software, they will become familiar with the theories and models, which adds greatly to the learning experience. This makes the course suitable for practitioners who would like to get a good introduction and are interested in applications, as well as experienced academics who are interested in learning more advanced methods in design and analysis.

Delegates are expected to bring their own laptops (running Windows). We will have a limited number of laptops available for rental for the duration of the course. Delegates need to book these when registering for the course.

To register please go to

Designed for people in the industry, these courses will develop up-to-date skills and knowledge for all transport professionals. They typically last 1-5 days and are accredited to contribute to your personal development requirements.Short courses are taught by active research staff and teachers, with external experts contributing, and are normally held at the Institute for Transport Studies. Alternate arrangements can be made to bring a course closer to you.

These courses can also help you to attain credits towards a postgraduate qualification at the University of Leeds – you will have to formally apply to be a student here, so get in touch to find out more. All courses can be tailor-made to your company’s particular needs. Please get in touch to discuss bespoke course options.

Course structure

Day 1: Introduction to choice modelling and data requirement; Multinomial Logit estimation; Specification testing; Analysis and interpretation of results; Computer exercises with estimation software (R)

Day 2: Models with flexible error structures: Nested Logit; Mixed Logit; Latent Class; Computer exercises with estimation software (R)

Day 3: Alternatives to Random Utility models including Random Regret; Hybrid choice models; Emerging data sources for choice modelling; Computer exercises with estimation software (R)

Day 4: Introduction to stated choice surveys and experimental design; Full and fractional factorial designs; Orthogonal designs and their drawbacks; Survey formatting; Computer exercises with experimental design software (Ngene)

Day 5: Efficient experimental designs; Bayesian efficient designs; Advanced designs; Computer exercises with experimental design software (Ngene)

Who should attend?

  • Delegates

Fee information

If you would like to request an invoice for this course, please complete our booking form. To book directly, please use the Book Now button above.

Venue details

De Vere West One, 9-10 Portland Pl, London W1B 1PR

Contact us

Short Courses Co-ordinator
Institute for Transport Studies
Leeds LS2 9JT
Tel: 0113 343 9904
Fax: 0113 343 5334