Professor William Young

Professor William Young


William’s research is focused on consumer behaviour around sustainability issues working with retailers, suppliers and consumer organisations. He develops theoretical frameworks and applied tools that understand and change consumer behaviour in purchasing and using products. The frameworks and tools use indicators to show measurable reductions in environmental impacts.

Current major research funding:

William is on the journal Editorial Boards of Resources, Conservation and RecyclingCorporate Social Responsibility & Environmental Management and Social Business. William is co-organiser of the annual Corporate Responsibility Research Conference along with Kedge Business School in France.

See video interview with Prof William Young by Alumniportal Deutschland on sustainable consumption.


  • Academic Lead for Sustainable Curriculum (Climate Principles)

Research interests

I am a sustainability behavioural scientist. My research is focused on consumer and organisational behaviour around sustainability issues working with companies, consumer organisations and government. I develop real world experiments to test behaviour change interventions and then measure the resulting behavioural and sustainability impacts.

<h4>Research projects</h4> <p>Any research projects I'm currently working on will be listed below. Our list of all <a href="">research projects</a> allows you to view and search the full list of projects in the faculty.</p>


  • BSc (Hons) Environmental Biology, University of Greenwich
  • MSc Environmental Science with Environmental Management, Brunel University
  • PhD Sustainable Business, University of Huddersfield

Student education

I teach at undergraduate and Masters level on sustainable behaviour change and sustainable business.

Current PhD students:

  • Felipe Brescancini (Leeds University Business School): Prioritizing prosocial behaviour vs. wealth accumulation can increase subjective wellbeing. Supervised with Dr Matt Davis.
  • Chris Jones (School of Food Science & Nutrition): Environmental sustainability in the restaurant sector: Using menu design to nudge consumers towards more responsible food choices. Supervised with Dr Hannah Ensaff.
  • Dejan Zec (School of Earth and Environment/Kedge Business School): The circle of sustainability public perceptions and evaluations of sustainability issues and their influence on shaping and implementing sustainability-related policies: The case of the UK pharmaceutical industry (2000-2020). Supervised with Prof Ralf Barkemeyer.

Research groups and institutes

  • Sustainability Research Institute
  • Business Organisations for Sustainable Societies

Current postgraduate researchers

<h4>Postgraduate research opportunities</h4> <p>We welcome enquiries from motivated and qualified applicants from all around the world who are interested in PhD study. Our <a href="">research opportunities</a> allow you to search for projects and scholarships.</p>
    <li><a href="//,-co-curricular-and-extra-curricular-learning-activities-">Development of student sustainability competencies through curricular, co-curricular and extra-curricular learning activities </a></li>