Dr Sally Moore

Profile

Sally is a Registered Dietitian (Health Professions Council) and a Registered Nutritionist (Public Health) (Association for Nutrition).

Following her first degree in genetics, she worked at the University of Edinburgh in a research laboratory investigating the genetics of the malaria parasite, where she became interested in the nutrition-related aspects of human diseases. Sally moved into nutrition by firstly completing the MMedSci Human Nutrition programme at the University of Sheffield, then undertaking clinical training in dietetics in the NHS as a postgraduate student at Leeds Beckett University.

From 2007, Sally has worked with the UK food industry. She began by leading the first nutrition policy team at Morrisons Supermarkets PLC where her team undertook product portfolio evaluation, menu and nutrition labelling, salt reduction, and healthier product reformulation. From 2014, Sally worked as a lecturer and senior lecturer in Nutrition and Food whilst completing her PhD evaluating the impact of front-of-pack nutrition labels and new EU/UK legislation on consumers.

Her leadership includes Programme Leadership for the School’s MSci and BSc Nutrition degrees. Between 2019 and 2023, Sally chaired the British Dietetic Association’s Public Health Nutrition Specialist Group.

Responsibilities

• Programme Leader Msci and Bsc Nutrition

Research interests

Vision: to improve people’s food and nutrition via policy, practice, and products.

Current research areas include consumer engagement with nutrition labelling, food legislation and public health nutrition, initiatives, and policy, in both the in-store and digital food environments.

Research and knowledge transfer projects include collaborations with people from diverse backgrounds and the third sector, members of the public, industry, and health professionals (i.e. the British Dietetics Association and Heart Research UK).

Sally has previously received BBSRC ORIC funding to conduct research in Partnership with Ocado Retail Ltd (2023-24) (the “Finding Healthy Online” study) and ESRC Impact Accleration account funding to work on gamification of Nutrition Label Education with the Fit Food Software Company in Berlin, Germany (2020).

Sally has received EU Research and Development (Yorkshire Innovation Fund) funding to lead an industrial partnership research project which involved healthcare professionals and an international nutritional supplement manufacturer (2015).

Sally was awarded a Research England Policy Research Support grant (2022) to lead a project addressing health and nutrition inequalities in Leeds:

• She uses a variety of quantitative and qualitative methods to explore areas such as the impact of nutrition labelling legislation and information (i.e. traffic lights) on consumers, such as surveys and eye-tracking together with members of the public and collaborators
• Her team reveals the current status of various food environments (i.e. supermarket stores, websites) using product-level evaluation with traffic lights, HFSS, and other parameters of product healthfulness. 
• She leads research to innovate nutrition label education (i.e. via gamification of learning) 
• Dietetic Professional Practice, including in food insecurity
• Culturally sensitive healthier eating practices and recipe resources.

Research Projects

Digital Food Environments: Towards Healthier!

Nutrition label Education and Serious Games including work with UK Secondary schools

Providing culturally appropriate healthy eating advice: Tools, Communities, Practitioners, including work with University Nutrition Students

• Developing healthy eating recipe resources for African Caribbean multicultural communities in Leeds
• Optimising the FIT Food online game app to promote the acquisition of skills and knowledge in nutrition and healthy food choice behaviours among users

Qualifications

• PhD UK nutrition labelling legislation and consumers, 2019
• MMedSci Human Nutrition, 2006
• PG Dip Dietetics, 2008
• BSc (Hons.) Genetics, 2001
• University of Leeds Teaching and Research Award (ULTRA, 2014)

Professional memberships

• 2018 - current: Chair of the Public Health Specialist Group of the British Dietetic Association (BDA)
• 2021 - current: Registered Nutritionist (Public Health), Association for Nutrition
• 2008 - current: State Registered Dietitian on the UK Health and Care Professional Council Register (HCPC)
• 2014 - current: Fellow of the Higher Education Academy (HEF)
• 2008-current: Member of the British Dietetic Association (BDA)
• 2008 - 2013 : Committee Member of the British Nutrition Foundation Industrial Scientist Committee

Student education

Module Leader for BSc and Msc Module Nutrition Policy and Public Health.

Teaching on other modules includes public health, industry product development, food labelling, and professional practice in nutrition professions.

Bespoke University sessions on “Towards becoming a Nutrition Professional (Nutritionist or Dietitian?)” 

Current postgraduate researchers

• Aala Alfailakawi
• Lewis Wallis

Projects

<li><a href="//phd.leeds.ac.uk/project/1528-towards-effective-healthier-digital-food-environments:-exploring-the-roles-of-consumers,-practitioners-and-industry.">Towards effective healthier Digital Food Environments: Exploring the roles of consumers, practitioners and industry.</a></li>