Dr Sally Moore

Profile

I am a Registered Dietitian (Health Professions Council) and a Registered Nutritionist (Public Health) (Association for Nutrition).

Following my first degree in genetics, I worked at the University of Edinburgh in a research laboratory investigating the genetics of the malaria parasite, where I became interested in the nutrition-related aspects of human diseases. I moved into nutrition by firstly completing the MMedSci Human Nutrition programme at the University of Sheffield, then undertaking clinical training in dietetics in the NHS as a postgraduate student at Leeds Beckett University.

From 2007, I have worked with the UK food industry. I began by leading the first nutrition policy team at Morrisons Supermarkets PLC where my team undertook product portfolio evaluation, menu and nutrition labelling, salt reduction, and healthier product reformulation. From 2014, I worked as a lecturer and senior lecturer in Nutrition and Food whilst completing my PhD evaluating the impact of front-of-pack nutrition labels and new EU/UK legislation on consumers.

My leadership includes Programme Leadership for the School’s MSci and BSc Nutrition degrees. Between 2019 and 2023, I chaired the British Dietetic Association’s Public Health Nutrition Specialist Group.

Responsibilities

• Programme Leader Msci and Bsc Nutrition

Research interests

Vision: to improve people’s food and nutrition via policy, practice, and products.

Current research areas include consumer engagement with nutrition labelling, food legislation and public health nutrition, initiatives, and policy, in both the in-store and digital food environments.

Research and knowledge transfer projects include collaborations with people from diverse backgrounds and the third sector, members of the public, industry, and health professionals (i.e. the British Dietetics Association and Heart Research UK).

I have previously received BBSRC ORIC funding to conduct research in Partnership with Ocado Retail Ltd (2023-24) (the “Finding Healthy Online” study) and ESRC Impact Accleration account funding to work on gamification of Nutrition Label Education with the Fit Food Software Company in Berlin, Germany (2020).

I have received EU Research and Development (Yorkshire Innovation Fund) funding to lead an industrial partnership research project which involved healthcare professionals and an international nutritional supplement manufacturer (2015).

I was awarded a Research England Policy Research Support grant (2022) to lead a project addressing health and nutrition inequalities in Leeds:

• I use a variety of quantitative and qualitative methods to explore areas such as the impact of nutrition labelling legislation and information (i.e. traffic lights) on consumers, such as surveys and eye-tracking together with members of the public and collaborators
• My team reveals the current status of various food environments (i.e. supermarket stores, websites) using product-level evaluation with traffic lights, HFSS, and other parameters of product healthfulness.
• I lead research to innovate nutrition label education (i.e. via gamification of learning)
• Dietetic Professional Practice, including in food insecurity
• Culturally sensitive healthier eating practices and recipe resources.

Research Projects

Digital Food Environments: Towards Healthier!

Nutrition label Education and Serious Games including work with UK Secondary schools

Providing culturally appropriate healthy eating advice: Tools, Communities, Practitioners, including work with University Nutrition Students

• Developing healthy eating recipe resources for African Caribbean multicultural communities in Leeds
• Including people from different background in research: Improving the accuracy of dietary assessment in nutrition research
• Optimising the FIT Food online game app to promote the acquisition of skills and knowledge in nutrition and healthy food choice behaviours among users

Qualifications

• PhD UK nutrition labelling legislation and consumers, 2019
• MMedSci Human Nutrition, 2006
• PG Dip Dietetics, 2008
• BSc (Hons.) Genetics, 2001
• University of Leeds Teaching and Research Award (ULTRA, 2014)

Professional memberships

• 2018 - current: Chair of the Public Health Specialist Group of the British Dietetic Association (BDA)
• 2021 - current: Registered Nutritionist (Public Health), Association for Nutrition
• 2008 - current: State Registered Dietitian on the UK Health and Care Professional Council Register (HCPC)
• 2014 - current: Fellow of the Higher Education Academy (HEF)
• 2008-current: Member of the British Dietetic Association (BDA)
• 2008 - 2013 : Committee Member of the British Nutrition Foundation Industrial Scientist Committee

Student education

I teach on subjects related to nutrition policy and public health, industry product development, food labelling, and professional practice in nutrition professions and bespoke university sessions on “Towards becoming a Nutrition Professional (Nutritionist or Dietitian?)”

Current postgraduate researchers

• Aala Alfailakawi

Projects

<li><a href="//phd.leeds.ac.uk/project/1528-towards-effective-healthier-digital-food-environments:-exploring-the-roles-of-consumers,-practitioners-and-industry.">Towards effective healthier Digital Food Environments: Exploring the roles of consumers, practitioners and industry.</a></li>