Dr David Palma

Dr David Palma


David Palma is a Research Fellow at the Institute for Transport Studies (ITS). His main research interest is expanding and validating the current toolkit of choice models to more accurately represent human decision processes. Among other subjects, he has dealt with issues of preference heterogeneity, endogeneity and innovative experimental designs. He is a Transport engineer and holds a Ph.D. in Engineering Sciences. He has modelling experience in the context of transport decisions, and food and beverages choices.

Work experience

  • Analyst at DICTUC S.A. (Chile) 2015 - 2016
  • Senior Analyst at FDC Consultores (Chile) 2012 - 2016

Research interests

  • Advance choice models
  • Modelling of preference heterogeneity
  • Endogeneity in choice models
  • Travel behaviour
  • Food and beverages choices
<h4>Research projects</h4> <p>Any research projects I'm currently working on will be listed below. Our list of all <a href="https://environment.leeds.ac.uk/dir/research-projects">research projects</a> allows you to view and search the full list of projects in the faculty.</p>


  • PhD, Engineering Sciences. Pontificia Universidad Católica de Chile
  • MSc, Engineering Sciences. Pontificia Universidad Católica de Chile
  • Civil Engineer with diploma on Transport and Logistics. Pontificia Universidad Católica de Chile

Research groups and institutes

  • Choice Modelling