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Ondřej Havran

Ondřej Havran

  • Position: Research Assistant
  • Areas of expertise: Public acceptance of low-carbon mobility; mobility and energy innovations; consumer analytics; sustainable transport; data visualisation; dashboarding; prototyping.
  • Email: O.Havran@leeds.ac.uk
  • Website: LinkedIn | ORCID

Profile

I am an Applied Researcher at the Institute for Transport Studies (ITS), University of Leeds. I specialise in public acceptance of low-carbon innovations, bridging the gap between raw data and strategic insights for climate, energy, and mobility solutions.

Since 2023, I have played a key role in delivering strategic insights for major EU-funded projects, including ZEV-UP, ePowerMove, and WiBiCharge. My research expertise lies in turning complex data into interactive visualisations and engaging narratives. I apply state-of-the-art methods, including AI-driven topic modelling, sentiment analysis, and behavioural frameworks, to directly shape prototype designs and optimise decision-making.

I hold an MSc in Consumer Analytics and Marketing Strategy from the University of Leeds. My academic background is further supported by a BSc in Business Engineering and Management from EDEM (Valencia, Spain) and a BA (Hons) in Business Management and Marketing from the University of the West of England.

Research interests

My research focuses on the societal and behavioural drivers of low-carbon mobility adoption. I investigate how users perceive and interact with emerging technologies, to ensure technical innovations align with genuine human needs. My work integrates three core disciplines:

  • Behavioural Modelling: Applying frameworks to identify adoption barriers and segment users.
  • Advanced Analytics: Utilising Natural Language Processing (NLP), topic modelling, and Large Language Models (LLMs) to analyse large-scale public sentiment from online discourse.
  • Data Visualisation: Developing interactive dashboards (Grafana, Streamlit) to translate complex IoT telemetry and survey data into actionable policy insights.

I currently apply these methodologies to shape prototype design and strategy within the following Horizon Europe projects:

  • WiBiCharge
  • ePowerMove: https://www.epowermove.eu/
  • ZEV-UP: https://zev-up.eu/

Qualifications

  • MSc Consumer Analytics and Marketing Strategy, University of Leeds
  • BSc Business Engineering & Management, EDEM – La Escuela de Empresarios (Spain)
  • BA (Hons) Business Management & Marketing, University of the West of England