Olivia Barnes

Olivia Barnes


I joined the University of Leeds as an undergraduate in 2019, studying BSc Business Economics. This sparked my passion for behavioural economics and I decided to continue my studies at Leeds onto master’s level, developing a particular interest in investigating and measuring framing effects.

For my master’s research project, I explored goal framing effects in vaccination behaviour by using the Analytic Hierarchy Process (AHP) to assess the decision-making process. AHP, a multiple-criteria decision analysis method, had yet to be used to assess framing effects in this context. As a result of this research, I evaluated AHP to be useful in forming the basis of a decision aid for patients facing vaccination decisions.

I started as a PhD researcher in March 2024, funded by the ERC, aiming to bring together insights from psychology, econometrics and machine learning to build behavioural models that more accurately reflect real human decision-making behaviour.

Research interests

  • Decision Analysis
  • Choice Modelling
  • MCDA methods
  • Prospect Theory


  • MSc Business Analytics and Decision Sciences, University of Leeds, 2023
  • BSc Business Economics, University of Leeds, 2022

Research groups and institutes

  • Choice Modelling