Rosie Samuel


I’m investigating the role of persuasive technology to facilitate modal shift in urban areas, which is funded by an EPSRC DTP Studentship. 

Research interests

  • Persuasive technology
  • Sustainable travel behaviour
  • Behaviourally orientated transport demand management
  • Urban transport policy


  • MSc Sustainability in Transport, University of Leeds
  • BA History (Hons), Cardiff University

Research groups and institutes

  • Social and Political Sciences