- Start date: 1 January 2017
- End date: 31 December 2018
- Funder: EU Horizon 2020
- Primary investigator: Professor Samantha Jamson
Aggressive driving is a leading cause of road traffic injuries and air pollution. To reduce this, GamECAR is developing an innovative strategy to provide the driver with personalized and proactive hints on how to adjust their current driving style in the setting of a multiplayer gaming environment.